Beirut, Lebanon – December 17, 2024: In the heart of Beirut, amidst ongoing economic and social challenges, the Innovation Day, hosted by Brain Digits in collaboration with Flat6Labs as part of the StartMashreq initiative, provided a much-needed spark of hope and action. Held at Beirut Digital District, the event brought together early-stage entrepreneurs, innovators, and changemakers to inspire and empower Lebanon’s startup ecosystem.
Complemented by a virtual webinar on December 16, the two-day program ensured accessibility for participants across Lebanon and beyond, offering opportunities to learn, connect, and take actionable steps to build and scale impactful businesses.
Empowering Ideas, Building Resilience
The Innovation Day offered a unique blend of workshops, networking, and interactive sessions, focusing on practical tools and real-world solutions for overcoming challenges. Participants engaged in:
- Crafting innovative ideas to address pressing challenges in Lebanon and the region.
- Leveraging AI and technology as tools to drive innovation and efficiency.
- Building sustainable startups, from ideation to scaling.
- Networking with mentors and peers, creating a collaborative ecosystem of support.
“Lebanon has faced an incredible number of challenges, but the creativity and determination of its people continue to inspire me,” said Jack Jendo, founder of Brain Digits. “Innovation is not just a buzzword—it’s the tool we need to rebuild, recover, and thrive. Through this event, we’re not only starting conversations; we’re creating actionable pathways for change.”
StartMashreq: A Regional Movement for Growth
The Innovation Day is part of the broader StartMashreq initiative, led by Flat6Labs, which spans Lebanon, Jordan, and Iraq. StartMashreq aims to empower the Levant region’s economy by strengthening the startup ecosystem and providing entrepreneurs with resources, mentorship, and opportunities to create scalable businesses.
“StartMashreq is about more than events—it’s about building a culture of resilience and collaboration,” said a representative from Flat6Labs. “By connecting people and resources across the region, we’re laying the groundwork for economic recovery and long-term growth.”
The initiative focuses on accessibility and inclusion, ensuring that individuals, regardless of their circumstances, have the opportunity to innovate and contribute to the region’s economic future.
The Road Ahead
The success of the Innovation Day and webinar highlights the critical role of the startup ecosystem in Lebanon’s recovery. By providing practical tools, fostering collaboration, and empowering individuals to take action, the event demonstrated the immense potential of Lebanon’s entrepreneurial community.
“This is just the beginning,” added Jendo. “Together, through innovation and collaboration, we can transform challenges into opportunities and ideas into lasting impact. The future of Lebanon and the region is in the hands of its people, and I’m proud to play a part in this journey.”
Brain Digits and Flat6Labs plan to continue their efforts through StartMashreq, hosting future events and programs across the Levant region to empower entrepreneurs, foster innovation, and drive economic recovery.
About Brain Digits
Brain Digits is a leading platform dedicated to empowering individuals and startups with the tools, knowledge, and connections needed to succeed. Through innovative programs, Brain Digits fosters economic empowerment and builds communities of resilience and growth.
About StartMashreq
StartMashreq is a Flat6Labs initiative focused on strengthening the startup ecosystem in the Levant region, empowering entrepreneurs to create impactful businesses and contribute to economic recovery in Lebanon, Jordan, and Iraq.
